Our Mission

Ice, Custard and Happiness = The Sewell Rita's

At the Sewell Rita's, our tag line of "Ice Custard Happiness" is more than a saying. It’s our way of life – and a steadfast promise to you, our valued guests.

We promise happiness, and it’s a promise that we keep. Our Sewell Treat Team members stand behind it every day when they come to work and serve our guests. Because at the Sewell Rita's, each person who visits one of our locations is our guest, not just a customer.

Our guests come to to our to feel carefree, to escape the pressures of daily life, to take a moment for themselves, and to get a dose of happiness! Therefore, our Treat Teams stop at nothing to ensure that each guest enjoys the freshest, highest quality treats -- served quickly and with a smile.

To fulfill our promise, the Sewell Treat Team members and staff follow the "Sewell RITAS" values. They are:

R–Respect

Each and every guest is important at Rita's. We have the ultimate respect for our guests and believe that providing the freshest, highest quality treats is our privilege.

I–Integrity

At the Sewell Rita's, we are dedicated to doing what is right for our guests while adhering to the highest guest service and product standards.

T–Trust

Our guests trust us to provide the freshest treats and superior service. The entire Sewell Rita’s family is expected to earn that trust by delivering on our happiness credo -- ensuring our guests are receiving the freshest, highest quality treats with superior service.

A–Accountability

We want to be held accountable for the promises we make to our guests. It is our duty to ensure that we are delivering Ice, Custard and Happiness to each guest all day long. We encourage our guests to provide us with their ideas, suggestions and comments and we continually strive to incorporate this feedback to better serve our guests.

S–Service

We can only succeed at delivering happiness if we succeed at providing outstanding service. At The Sewell Rita's, service is our cornerstone. Exceeding the service expectations of our guests is a requirement of our business. We teach every Treat Team member to deliver superior guest service and an unparalleled experience with the Rita’s brand all while serving the freshest, highest quality treats available made here at the Sewell Rita's Store.